Wouldn't this bike rack is such a wonderful idea especially for the streets of Ottawa or any street as a matter of fact? The loop was designed by The federal an award winning Ottawa based design company, the same company who made the Maple knife Set. I really love it when creatives come up with a better solution to an every day product & the loop is a perfect example of that. 

"Cold powder-coated steel? No! This bike rack concept brings a new perspective of fun and excitement to the city streets. Gone is the large steel structure in favour of a flexible, durable rubber. We wanted to explore a way in which we could bring these everyday street objects to life. This concept gives way to many layout and form possibilities for an object that it typically very straightforward. The rack features a steel base for easy anchoring into any surface, consistent with current installation methods. The main body is a durable, UV resistant, strong but still flexible rubber with two internal high-strength steel cables. The cables provide a security measure equal to existing products on the market. "

- The Federal