Finding Luisa's blog this morning was like walking through a beautiful garden with a nice coffee shop and then meeting your friends for some good homemade food. Yes I know it sounds weird but as you flip through the pages of her blog you'll see what I'm talking about. Usually when I visit someone's blog & like what I'm seeing I immediately get curious about them. I was pleasantly surprised to realize that I had be following her on Instagram for the longest while, I just didn't remember her name. Luisa is an Australian photographer, magazine lover and founder of a brand new magazine called Alphabet Journal. I'm always so happy & proud when someone turns their passion into a business. This one's for all you indie magazine lovers out there add this magazine to your shopping list.