The Reversible Desk
is a Montreal based company that was created to value our wood and forests. They wanted to develop a brand that embodied a pride that needed to be regained. Imagining and creating products as exceptional as those produced by international firms, right here. They wanted to grow a brand that was responsible, that got better with age…whose choices and positions were relevant. A brand that, of course, stood for the good of our country but also for its beauty. An ethical brand that never worked to the detriment of people or nature and that celebrated our skills and creativity through products accessible to the middle class that everyone talks about and which, I believe, is so important to our society.