Knyttan a London based design studio is introducing us to the future of fashion by letting us customize our products, how cool is that?
" Fashion is about individuality; we express ourselves through the clothes we wear, and yet our choices are often made for us.
What if there was a different way that meant designers could offer more to their customers? What if customers could define what is made, letting them make their wardrobe their own?
We started Knyttan to remove the layers between designers and customers – and by doing so, give everyone a better choice".