This morning I was listening to CBC and they were talking about the Picasso painting titled Les Femmes d'Algers is currently up for auction in NYC and it's valued at $140 million. At one point in my life that would have inspired me beyond words but now not so much. Now all think about is who's actually making any money off of that artwork? Don't get me wrong, I'm not hating on art lovers and patrons because that would just be silly. However you have investors & you have patrons and when I say investors I mean people who purchase art as an investment not because they love your work.
I have seen first hand how some investors celebrate when a visual artist dies because suddenly the value of the artwork they purchased awhile back just went up significantly, how sad is that? Wouldn't it be great to see is living artist making a real living off of their work? We should support the living and respect the dead. What I love about this time that we are living in is all the different ways artist can make a living off of their work, thanks to the internet.
First I think many artist have to change their mindset about what it truly means to be a successful artist. My philosophy is that every one deserves to be happy doing what they are meant to do. Who likes working with someone who's miserable at their job? So anything I can do help another creative do well I most definitely will. After my last post I got a few emails asking about some of the tools or literature I recommend. So I have links to a few books and online platforms for you to go through.
Here are some great tools to help you get started :
Books: Artist and graphic designers market - this book is great source of information,. It has a list of art buyers and how they prefer to get your portfolio.
Graphic Designers Guild handbook of pricing if you can only afford one book then this is the book you should get. It helps to guide you with pricing .
Some great inexpensive platforms to showcase and sell your work
Some words of advice,
If you art not a designer, you should seriously consider hiring a professional to help with your branding. Remember a well designed site goes a long way.
The only difference between an commercial illustrator and a traditional artist is all in your mind. There is nothings wrong with thinking of a buyer when you are creating a piece of art.
You don't have to wait for that annual art fair or your curator to sell your work, you can do it on your own too.
I hope this helps